Connected with the digital savvy Chinese consumers through WeChat Mini-program

Tawasala is a Thai e-commerce marketplace that helps Thai enterprises to sell high-quality Thai products to digital-savvy Chinese consumers. Tae, a famous Thai actor in China and Thailand, co-founded the business after realizing the booming demand for Thai products, including processed fruits, snacks, skincare and personal care products. To fuel the sales growth, Tawasala has developed its WeChat Mini-program with Cross-border E-commerce solution iSmartGo selling Thai products to China since 2021 Q3.

iSmartGo is the integrated solution of powerful WeChat Mini-program development, cross-border payment, cross-border logistics, customer relationship management, advertising promotion and performance analytics facilitating international brands to sell goods and build a successful business in China.

Leveraging iSmartGo’s all-in-one SaaS based Mini-program builder, Tawasala created their WeChat Mini-program with high flexibility in customizing the online store design. With the built-in e-commerce marketing tools like coupons, group buying and flash sales, the brand launched a great deal of “50% Off” promotion on 9.9 Mega Sale to drive sales and increase conversions.

iSmartGo offered data-driven advertising promotions empowered by iClick’s sophisticated marketing technologies and advertising experiences in China, enabling Tawasala to reach their target audiences, who were interested in Thai Travel, Thai imported food with frequent purchases online via Tencent GDT and WeChat Moments Ads. The performance analytics system helped to analyze the effectiveness of various traffic sources from paid to organic campaigns, find out the most profitable segment contributing to efficiently and timely optimise the marketing strategies for sustainable business growth.