Gollala taps into the Chinese market, leverages the power of WeChat mini-program

Gollala taps into the Chinese market, leverages the power of WeChat mini-program

Gollala is a global fast-fashion company offering Korean women clothing with trendy and versatile styles. Embracing the rising demand for K-fashion in China, the brand has planned to expand its presence into the Chinese market. Leveraging iSmartGo, Gollala has rolled out a cross-border e-commerce WeChat mini-program to support Korea-China cross-border online business since Q1 2021.


We as a well-known smart retail strategic partner in China with sophisticated e-commerce operational experiences and cutting-edge technical expertise, provided end-to-end cross-border smart retail solutions and empowering Gollala’s China market entry ambition.


Gollala has successfully built an e-commerce store on WeChat mini-program in a short period of time, leveraging iClick’s powerful SaaS-based Cross-border Smart Retail Solution. By employing targeted promotional coupons and festive flash sales, Gollala engaged more users and drove outstanding sales performances.


The integration with Tencent Youshu, a Tencent-empowered private domain traffic data management platform, enables Gollala to obtain private domain traffic data from all touchpoints including the mini-program, official account and advertising campaigns. The platform accurately builds 360-degree customer profiles, tracks user behaviour, analyses product sales performance, evaluates advertising effectiveness and optimises business operations.