Create O2O Synergy And Enhance Shopping Experiences For Chinese Tourists

Siam Piwat is one of the world’s leading retail and management groups that owns and operates famous shopping centres in Bangkok, including Siam Paragon, Siam Center, Siam Discovery and ICONSIAM. The group has partnered with iClick and launched the ONESIAM X ICONSIAM Tourist Card WeChat Mini-program, offering a quick and convenient way for Chinese visitors to register and get privileges on WeChat.

Leveraging iClick’s iSmartGo One-stop Smart Retail Solutions, Siam Piwat has enhanced ONE SIAM X ICONSIAM shopping experience for Chinese tourists with several key highlights:

• Created O2O synergy by presenting ONESIAM X ICONSIAM Tourist Card on WeChat online and redeeming the promotion offers offline when presenting the Tourist Card in WeChat at shopping malls
• Customized the layout with iSmartGo Mini-program SaaS builder with a captivating and informative design
• Built a strong customer relationship by integrating and correlating the whole ecosystem on WeChat such as Official Account to drive mini-program traffic through engaging contents and Mini-program for membership registration conversions